Increase awareness among frequent travelers about various special offers and discounts.
Minimize the number of vacant seats on a flight and maximize flight capacity utilization.
Maintain the capability to adopt a flexible pricing policy. The price of the tickets should be dynamically determined based on how early, before the date of departure, the customer buys the ticket.
A survey conducted by airline companies shows that users of an existing reservation system would respond favorably to an ARS that satisfied or helped them satisfy the following objectives:
Reduce effort and frustration for travelers in scheduling a trip, especially by reducing the search effort for the flight they need to ta ke.
Show all possible combinations and itineraries available for a pair of origin-destination cities.
Reduce redundancy in the information required from the customers in order for them to buy tickets, create user accounts etc.
Check the validity of input data and give a feedback to the user in case of errors or inconsistency.
Provide flexible access modes to users – internet, telephone, PDA.
Protect customers’ privacy concerns.